Toronto Beer Week 2017 Partner Info

What is Toronto Beer Week?

In our 8th year, Toronto Beer Week (TBW)  (Sept 15 – 23, 2017) is a collective series of events dedicated to the celebration and advancement of the craft beer movement.

Toronto Beer Week showcases authentically brewed and flavourful beer, the talented brewers who create them, and the licensees who proudly support them. Our mission is to grow the local beer scene, and we’re constantly looking for new ways to provide more value to you and drive more business. We reinvest all of our revenue back into running the week and promoting our participating bars and breweries.

What Is Our Mission?

  • to promote and encourage the appreciation of craft beer
  • to educate people about craft beer
  • to increase awareness and market share of craft beer and
  • to support local and regional craft breweries and the establishments that serve craft beer by promoting products to existing and new craft beer consumers

Exciting Toronto Beer Week 2016 Highlights

    • Mayor John Tory attending and pouring the official TBW beer at the LCBO launch party (Watch launch video!)
    • TBW beer brewed in collaboration with Indie Ale House released to licensees and sold out at the LCBO.
    • 150 unique events including the Danforth Pub Crawl, Golden Tap Awards, Craft Brew Cruise, BBQs, and new beer launches.
    • Twitter endorsements from a number of provincial and municipal politicians, including John Tory and Eric Hoskins
    • Jim Koch (Sam Adams) visiting during Toronto Beer Week to launch Utopias, conduct a beer/cheese pairing event and support our craft breweries/bars.
    • Published the first annual, year-round Toronto Beer Guide bringing attention to Toronto’s craft beer market.
    • Featured in Tourism Toronto’s Food and Drink magazine.

Our media presence was strong again in 2016 and continues to grow each year. We were mentioned and/or featured in: NOW Magazine, Indie88, Newstalk 1010, Toronto Sun, Metroland Media, Toronto Star, DineTO, Get Out There Magazine, LCBO, Ontario Beverage Network, On the Go, WhatsBrewin.ca, Canadian Beer News, and online news sites like blogTO & Torontoist.

This year, we’re looking forward to another exciting lineup of events, participation from a growing number of craft beer bars and an expanding selection of craft beer. Toronto Beer Week has something for everyone, whether they’re an experienced beer aficionado, or a beginner looking to explore new flavours.

Toronto Beer Week 2016 By The Numbers

    • 75 participating bars, restaurants and pubs
    • 39 participating craft breweries and importers
    • 150 different events including two TBW signature events: Golden Tap Awards and Craft Brew Cruise
    • 10,000 printed Toronto Beer Guides distributed across the city
    • Radio ads on Indie88 (listen)
    • Printed ads and licensee map in NOW Toronto
    • TBW website: 13,500 visitors and 61,000 page views during TBW 2016 and 27,000 visitors and 113,000 page views in 2016
    • 5900+ Twitter followers (87k impressions during TBW 2016)
    • 2200+ Facebook followers (24k reach and 54k impressions during TBW 2016)
    • 800+ Instagram followers
    • 25-34 years old – 60% Male / 40% Female key age demographic

2017 Partnership Opportunities

We invite you to become an official TBW partner and join us as we celebrate craft beer with over 75 bars and 35 breweries. This year we are offering new partnership packages that have been designed for breweries/licensees of all sizes to allow maximum reach at an affordable investment. Partnering with TBW allows us to work together to grow the craft beer market by bringing awareness and a strong, collective presence of Toronto’s growing and thriving craft beer industry.


TBW 2017 Official Participant

Extended Hours

(Bars 4am Close)


Marketing Materials: Beer Guide / Posters / Coasters

Events listed on TBW online calendar

Enhanced listing in the Toronto Beer Guide with 100 word bio and logo

Full page ad in Beer Guide

Half page ad in Beer Guide

Listing as offical TBW partner on select marketing materials

Linked logo on sponsorship page on web site and beer guide

Promoted Facebook posts

Promoted Twitter posts

Promoted Instagram posts

Preferred event listing (placement on first come basis above all other listings for the day)

Run-of-Site (ROS) big box ads on TBW website




PLATINUM


4

4

4

7

1

PLATINUM

$800+HST Brewery

$600+HST Licensee

GOLD


1

1

1

4


GOLD

$600+HST Brewery

$450+HST Licensee

SILVER









SILVER

$475+HST Brewery

$375+HST Licensee

BRONZE










BRONZE

$350+HST Brewery

$250+HST Licensee

Planning to Advertise?

Depending on the ad size you purchase during registration, here are the specs you need to know:

Full Page Trim Size 5.25”w x 8.5”h
Full Page with Full Bleed 5.5”w x 8.75”h
Full Page Safety Area 4.5”w x 7.75”h
Half Page 4.5”w x 3.75”h

Files can be supplied as EPS, PDF, TIFF or JPEG format in CMYK (minimum 300dpi) at 100%. Any vector based files must have all fonts converted to outlines. PDFs should be distilled as PDF/X-1a files with all fonts embedded. All embedded art or images should be high resolution in CMYK. All bleeds should be a minimum of 1/8” (.125”). FILE NAME FORMAT: “advertiser-adsize.file”.

Minimum size for black type should not be below 6pt. Minimum size for reverse type shout not be below 8pt.

Applying for Extended Hours

If you applied for extended hours during the registration process and haven’t sent in your application form, please download, print and sign the application form found here.

IMPORTANT NOTE:

Only breweries and licensees who officially register with TBW can freely use the TBW logo/branding and can partner with each other on events during the week. When planning events please ensure that the licensee/brewery is also registered with TBW. Not sure? Send us an email and we will help.

TBW2017 Event Ideas

Unique and creative events are a great opportunity to engage craft beer enthusiasts and new customers during a week of heightened awareness about craft beer. It is  a week of connecting with passionate craft beer drinkers who are looking for new experiences not only during TBW but throughout the year. The goal of TBW has always been to promote and increase the awareness of craft beer and as a partner, we will work together to further grow and develop the craft beer market.

Successful events should inspire, educate and tap into people’s curiosity which will make them enthusiastic craft beer lovers all year long. Here are a few ideas to kick start your events planning:

  • Offer special beer flights, by style, region, vintage, packaging or brewing process
  • Offer educational events geared towards brewing styles, history, science, technology, art and culture
  • Organize a beer and food pairing meal that showcases ingredients, cooking/brewing styles and culture. It could be Brunch, Lunch, Dinner, Appetizers, Desserts, Cheese, Chocolate.
  • Plan a Meet the Brewers grain to glass educational session to help connect craft beer drinkers with the brewing process and gain more of an insider’s perspective of the brewing profession
  • Who doesn’t like a friendly competition? Why not organize a games events – card, board, trivia or a beer scavenger hunt.
  • Beer cocktail tastings is another great way to extend your market reach and tap into the latest drinks trend.
  • Music and beer always goes well together. Live music showcases, battle of the (brew) bands, DJ night, karaoke.
  • TBW is a great time to host and release an evening of special, one-off beers.

Promotional Material 

We publish a yearly beer guide, coasters, posters and beer labels that will be distributed to you to help market and promote craft beer and TBW. While we are designing this year’s marketing materials, take a look at what we created last year.

Partnerships/Sponsorship Opportunities

If you are interested in becoming a TBW2017 sponsor or would like more information about advertising options, please get in touch with gabriel@torontobeerweek.com

Have any questions or need any help? We are here to help you have a successful TBW2017!

Contacts

Troy Burtch, Directory of Partnerships – troy@torontobeerweek.com
Gabriel Nijmeh, Executive Director – gabriel@torontobeerweek.com