Partner Advertising Specifications

In our 9th year, Toronto Beer Week (TBW)  (Sept 14 – 22, 2018) is a collective series of events dedicated to the celebration and advancement of the craft beer movement. TBW showcases authentically brewed and flavourful beer, the talented brewers who create them, and the licensees who proudly support them.

Ad Sizes:

TBW – Print Guide Specs

AD UNIT

SAFETY AREA

TRIM SIZE

BLEED SIZE

FULL PAGE

6.375” x 10.25”

7.125” x 10.75”

7.375” x 11”

1/2 PAGE HORIZ.

6.375” x 4.4375”

7.125” x 5.1875”

7.375” x 5.4375”

1/2 PAGE HORIZ. (NON-BLEED)

6.375” x 4.4375”

n/a

n/a

TBW – Print Guide Production Schedule

AD CLOSE AD DUE ON SALE
July 16 July 23 August 20

TBW – Print Guide Rates 2018*

Inside Front Cover $1,750
Inside Front Cover (DPS) $2,250
Full Page $1125
Outside Back Cover $2,500

*Non sponsor rates

Digital Requirements for Ad Materials:

St. Joseph Media will not assume any responsibility for advertising reproduction that do not conform to the mechanical specifications listed here. All ads must be supplied digitally.

  • All critical matter must be kept within .25 from trim edges
  • We will ONLY accept PDFX-1a files (ensure that files are 300 dpi)
  • Include .125” bleed on all sides for pages built to bleed specs
  • Images should be a minimum resolution of 300 dpi @ 100% size
  • All RGB images must be converted to CMYK
  • All spot colours (Pantone) must be converted to CMYK
  • Type should be a minimum of 8 point
  • Reverse type less than 12 points is not suitable for reproduction
  • St. Joseph Media is not responsible for reproduction of type in smaller size than those mentioned above
  • Ink density for all four process colours must not exceed 300%
  • Ad Material must be supplied via the AdDirect portal and be accompanied by a colour proof (see proof requirements) generated from the supplied PDFX-1a file
  • Please be sure to include trim, crop marks and bleed on your proof
  • St. Joseph Media reserves the right to refuse any or all copy deemed by St. Joseph Media to be unsuitable
  • Advertisers and/or advertising agencies assume full responsibility for all content of advertisements and any claim made againstSt. Joseph Media because of such content
    -Please do not apply trapping to PDF files. St. Joseph Media will not be responsible for reproduction of trapped files
    -All advertising materials will be destroyed by St. Joseph Media if not requested within one year after date last usedProof Requirements
  • St. Joseph Media will only be responsible for an reproduction if a proof conforming to DMAC standards is supplied
  • SWOP certified hard-copy proofs such as EPSON or FUJI are required as a colour accurate guide for reproduction (PDF, tear sheets, colour laser or inkjet printer proofs are NOT acceptable for reference)
  • Hard-copy proofs are also required for ads submitted via the AdDirect portal
  • NOTE: ANY AND ALL COLOUR PROOFS ARE ONLY AN APPROXIMATION OF COLOUR REPRODUCTION- Refer to DMAC standards for further requirements.
    Visit: http:/www.magazinescanada.ca/publicite/production/dmacs

    – EPSON proofs are available at $50 each

AdDirect Upload Information

Upload ads into the TORONTO BEER GUIDE folder on AdDirect

Visit the AdDirect home page to take tour on how to upload your
ad using the preflight portal system

Questions?

If you have any questions or need assistance, please contact events@torontolife.com.